Social Media Lead

Experience – 6-8 years

Industry Experience – Advertising, Marketing, Media, Startups


The social media lead will be responsible for developing and implementing marketing strategies for our client business’s social media sites. This might include blogging, creating social media profiles, managing regular posts and responding to followers.

The social media lead must stay at the leading edge of industry trends, so you can create a marketing strategy that generates inbound leads, gains followers and creates a positive image for the company and client. You are also responsible for regularly evaluating the success of the marketing efforts and tweaking your marketing strategy as needed.

Key Responsibility Areas

  • Strategy Development
  • Strategy Execution
  • Content Creation
  • Content Management
  • Research & Competition Study
  • Analytics & Reporting
  • Required Skills
  • Content & Copywriting
  • Visual Intelligence
  • Social Media Tool Management (Hootsuite, Tweetdeck etc.)
  • SEO / SEM Knowledge
  • Industry Advancement Knowledge
  • Analytics & Reporting Knowledge

What will make you stand out?

  • A great social media campaign portfolio (a few awards will get you added points)
  • Understanding of social media tools and industry changes
  • Agency experience
  • Experience dealing with varying industries and clients
  • A go getter attitude
  • Branding experience